Welcome to MC3 Promotions

We are creators of powerful events, about bringing people together, able to help expand your audience, professional experts, only an email or call away!


Planning - Management - Logistics - Promotions - Consulting - Seminars

Professional services, plus great ideas and people means success for your next initiative

MC3 was founded by Alan Benton, who brings together over 20 years experience and key contacts across high-level Private and Public Events, the Music Industry, IT Management, Web Development and Business Consulting work. He's advised a range of people and organisations (Private, Public, Government and Not-for-Profit entities) in NZ, UK and the US. He works with very experienced Partners as and where appropriate to realise your requirements...

We can help you and your Business or Organisation in multiple ways, ranging from Online and Offline Communications, Promotional Media, Private/Public Events, improving Systems/Processes, to arranging mutually beneficial Partner/Vendor relationships that can be the crucial difference to making your core vision shine. We'll find the best path forward for you. We'll help you reach and exceed Key Goals and expectations, retain your edge, and move things forward with confidence.

Because we're ultimately about connecting people to people, with our help you'll unleash better, more superior ways to connect. So give MC3 a call today!

Our Services

We offer a range of services that can help you connect meaningfully to, and retain, your chosen audiences...


Concepts, Scoping needs
Getting the i's dotted and the t's crossed properly turns "better" into "best"


Activating requirements
Putting "best advice, best practise" into full effect is critical for everyone involved


On-site, Back Office
Total synergy between people, resources and support services


Online, Offline Comms
Via appropriate, targeted mediums / collateral for your audience


Auditing, Analysis, Reporting
Intelligent appraisals Pre / Post Project Event: stay ahead of the curve


Offered, Facilitating
Helping expand your overall knowledge base - and connections!


Our collective expertise covers involvement across Private to Public, Government and Non-Profit initiatives


We're all about "best advice, best practise" in all we apply ourselves to.
The test of that outlook comes from people worked with. Here's just a sample...

Craig Ireson

Event Director
AMI Round the Bays 2012
Alan's technical skills were superb, and his eye for detail and critical thinking resulted in 3 documents which have since been used extensively to streamline processes for AMI Round the Bays. I would recommend Alan to anyone who is seeking to review processes around their major events.
I would like to acknowledge the work of Alan my assistant for the event. He was excellent and I cannot recommend him highly enough if you need event management or production support... fabulous to work with this year in the Dance Zones, worked hard, took initiative and went the extra mile.

Lyne Pringle

Dance Production Coordinator
Cuba Dupa 2016

John Hattie

Director of Project
Auckland University, Asttle, 2003
In my many years of working with IT people, this experience has been the most pleasurable, the most professional. He helped guide us to provide the most effective page, the best downloadable features (to cover possibilities across 3000 NZ schools...), and do all this to meet our future possibilities. Alan listens – but with advice, and knows how to make me feel like I did it. Thanks.
Can I just thank you for the IT and Web development work for the Conference. It was great to be able to know exactly what was happening in such a timely manner and with such ease – it was the first thing we checked from our Hotels, this was much appreciated by all our members at this years gathering.

Guest Comment

Finnish Delegation
ICEL Conference, Auckland, 2000

More information

Download Full Company Overview (PDF), connect on Social, Expand your Ideas...

Social Media

Facebook and Twitter Channels


Our Commentary


Our curated Magazine

PDF Documents

Event Guide | Company Info


Please drop us a line or pick up the phone and discuss your Project or Event with us!


Let's grab a coffee and chat about your requirements today!


International +64 (22) 0778522
Local 022 077 8522